QR Code Design Best Practices That Boost Scans

Rules

Style should never break the finder patterns in the three corners.

• Dark on light, not the reverse
• Leave a blank margin around the code
• Do not stretch the square
• Add a short line like Scan me so people know what to do
• Test on iPhone and Android

Tell people what the scan does

“Scan me” is weaker than “Scan for the menu” or “Join WiFi.” qrfyy frames can show a short caption on the preview. The downloaded PNG is the code itself, so put the instruction in the design around the file.

One code, one job

Two squares on one tent card split attention. Use one code and one line. If you need WiFi and a menu, use two labeled cards. The failures that stop a scan are listed in 7 QR code mistakes.