QR Codes for Online Sellers: Parcel Insert Ideas (PH Guide)

Every parcel you ship is opened by someone who has just bought from you, which makes it one of the few moments a customer is actually paying attention to your brand. Most sellers fill that moment with a generic thank-you card. A small QR code on that card can turn it into something useful: a review, a follow, a reorder, or a message.

This guide is for Filipino online sellers on Shopee, Lazada, TikTok Shop, Facebook, Instagram, or their own sites. It covers what to link to, how to design inserts that get scanned, and how to make the codes free.

Why put a QR code on a parcel insert?

• It bridges the gap from marketplace to you. On a marketplace, the customer bought from "a shop." A code to your Facebook page or Viber community turns them into your customer.
• It makes the next step effortless. Nobody types a URL from a card. A scan takes seconds.
• It's cheap. You're printing the card anyway. Adding a QR code costs nothing extra with a free generator like qrfyy, with no watermark and no signup.

One caution: marketplaces have their own rules about what sellers can include in packages and about directing buyers off-platform. Read your platform's current seller policies before choosing what your insert links to.

8 things your parcel QR code can link to

1. A review page

Reviews drive sales. Link to the place where a review matters most to you, like a product page or a Google Business Profile. For Google, use the Google review QR code page; Google's own tips to get more reviews also suggest making it easy for customers to leave one. Our Google review QR code guide explains how to find the right link.

2. Your shop page for reorders

Link straight to your Shopee shop or best-selling product. "Running low? Scan to reorder" works especially well for consumables like coffee, skincare, and pet food.

3. Social media follow

A Facebook, Instagram, or TikTok QR builds an audience you can reach for free with every new drop.

4. A chat channel for customer care

A Messenger, Viber, or WhatsApp code tells customers "Problem with your order? Message us here," which is often better than a bad review.

5. How-to-use instructions or a video

For products that need setup, assembly, or care instructions, link to a PDF or video. See PDF to QR code and video QR code.

6. A payment link for direct reorders

If you take direct orders outside marketplaces, a QR to your payment page (for example a Maya Business link via the Maya link QR page) makes paying for the next order simple. Remember: a link QR opens a web page; it isn't an in-app payment code. Read Maya QR code for sellers for details.

7. A feedback form

A short Google Form ("How did we do?") gives you private feedback. Use the Google Form QR code tool.

8. A link-in-bio page

Can't choose one link? Point the code to a link-in-bio page with everything. See link in bio QR code.

Designing an insert that gets scanned

One clear call to action

A card with five QR codes confuses people. Pick one main action, maybe two. "Scan to get 10% off your next order" is clearer than a grid of logos. (Only promise discounts you'll actually honor.)

Tell people what they get

Put a short line beside the code: "Scan to follow for restock alerts" or "Scan for care instructions." A frame with text like "Scan me" or "Order here" also helps; qrfyy includes frame options in the generator.

Size and print quality

A thank-you card is held in the hand, so it doesn't need to be huge. But don't shrink the code into a corner either. Our QR code size for printing guide has practical minimums. Export SVG for your printer so the code stays sharp.

Brand it, safely

Adding your logo and brand color makes the code feel trustworthy. Keep the code dark on a light background, keep the logo small, leave the four-module quiet zone DENSO WAVE specifies, and test it. See custom QR code logo and colors and QR code with logo.

Static or dynamic for parcel inserts?

You'll probably print inserts in batches of hundreds. That's where a dynamic QR code earns its keep:

• Change the destination later. Promo ended? Point the same printed cards to your new collection.
• See basic scan activity. qrfyy dynamic codes record time, device category, browser, and OS, so you can tell whether inserts are being scanned at all. Full IP addresses aren't stored and scan details are kept for 90 days.

qrfyy dynamic codes are free, up to 20 per owner key, with no monthly scan cap. For links that will never change, like your Facebook page, a static code is simpler and never expires. Compare them in static vs dynamic QR codes.

Different codes for different products

If you want separate static codes for many product pages, the bulk QR code generator makes up to 50 PNG files at once from a list of links, one per line.

A simple parcel insert template

Front:

• Handwritten-style "Salamat po!" and the customer's first name, if you personalize
• Your logo

Back:

• One QR code with a frame ("Scan me")
• One line: "Follow us for restock alerts and freebies"
• Small text with your shop name, so people can search if they don't scan

Test your design on cheap paper first, scan it under normal room lighting, then print in volume.

Measuring whether inserts work

• Use a dynamic code and check if scans happen in the weeks after shipping.
• Add a unique code word on the card ("Mention SALAMAT for a freebie") to count redemptions.
• Watch whether reviews, follows, or messages increase after you start including inserts.